Sales and marketing have the same goal in any company: to grow the business in a sustainable way. If you boil it down to the simplest terms, both need to generate more of the right leads and turn ...

The key to successfully using social media to drive your business? Be yourself! Being authentic online is the most important way to develop relationships and build trust, said Katie Yun, director of ...

Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections. According to LinkedIn, 78 percent of social sellers ...

Amid ongoing economic challenges, some entrepreneurs are finding success with specialized marketing tools aligned with the Amazon marketplace. Using these tools and other marketplace offerings, small ...

Jack Killion, co-founder of Bluestone+Killion and managing partner of Eagle Rock Diversified Fund, writes: Changing a firm's culture is critically important to future successful growth. Get everyone ...

How do you sell a solution to a perceived problem? How do you convince an organizational leader that you have the product that they need to grow the business and make them a hero in the story? That’s ...

PHOENIX — Poshmark is a popular website for buying and selling new and used clothing and household items. It's been around for 12 years, with more than 80 million users and 200 million active listings ...

Strategic selling is about collaboratively finding ways to solve others’ problems. This is materially different than convincing prospects to buy what you’re selling. Successful closes of those sales ...

If you're wondering how to sell you art, you're not alone. The topics of marketing and business don't always feel natural for the creative soul. Nevertheless, learning about them in a serious way can ...