The best way to understand both social selling and social media marketing is to think of a traditional sales funnel. At the top of the sales funnel are marketing tactics that help bring in leads.

Although companies plan to increase social media spending as a percent of marketing budgets 21.4% over the next 5 years, its level of integration with marketing strategy is not improving. Here are ...

Try these creative real estate social media post ideas from pros and experts across the country to build engagement and grow your network.

Smart strategy and effective execution in social media are the difference between results and Just about every business uses social media for marketing.

These principles of social media engagement, along with 10 tips and tropes proven to connect with audiences, will help you write engaging social media posts and copy. See how.

Learn seven small business marketing techniques to help your business grow its customer base using low-cost methods.