Between Tool Shaq (Home Depot), Shaq-A-Licious (Hershey’s), Shaqtin’ A Fool (TNT) and Shaquille O’Deal (Klarna) — and that’s just the tip of the Shaq-berg — the most visible brand in the NBA is 7-foot ...

Stephon Castle previously said that Jayson Tatum was his favorite player and has worn his signature shoes throughout his ...

During NBA All-Star activations, stunts, and parties, league sponsors including Google Pixel and American Express were ...

LeBron James isn’t in action during Sunday’s NBA All-Star Game — the 22-year veteran is dealing with ankle and foot pain — ...

After winning the championship with the Heat in 2012, Dwyane Wade's announcement shocked the world. The post Dwyane Wade ...

Just like Micheal Jordan and his ... but for Shaq, that wasn't enough – he also worked with Effortless Motors and Ballerz Inc. to get it shod in big shoes – a set of Travis Scott-style Cactus ...

The basketball world was stunned amid the news that longtime Dallas Mavericks star Luka Doncic has been traded to the Los Angeles Lakers.

NBA All-Star weekend served up a DQ in the skills competition, a surprising winner in the 3-point contest, and eye-popping ...

The NBA All-Star Game made for the perfect opportunity for the biggest stars to showcase their freshest sneakers for the basketball world.

Angered by the shoe giant's commercial, Charles Barkley took his revenge by sweeping the Warriors in the playoffs.

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

"The most comfortable of the Jordans I own. Snug-fit around my feet, good arch support, and weight-wise are pretty ...