The partnership—the first time in Nike history it’s launched a new brand with an outside company—is being marketed as a blend ...

New Balance and Bricks & Wood opened their doors to 'A Different Bounce,' a pop-up shop for NBA All-Star weekend in San ...

Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview released this week. In ...

In January, Puma announced a team-up between various versions of Ball’s signature line of MB (Melo Ball) basketball sneakers and one of the most recognizable brands in pop culture, the Teenage Mutant ...

Once one of the biggest brands in the game, Reebok has returned to basketball with its new model: Engine A. The brand’s first ...

Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Brown's feud with Nike dates back to 2022, when he called out the ... and "shoe politics." Boston Celtics star Jaylen Brown shared more insight into his public feud with Nike in a new interview ...

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After winning the WNBA Finals with the New York Liberty, former Oregon Ducks star Sabrina Ionescu is set to grow her brand across the world, announcing an inter ...

In anticipation of NBA All-Star Weekend, Nike released the 'Black Label' collection featuring some of the brand's most popular basketball shoes ... they need to hire a new Nike basketball creative ...

The Canadian guard is leading the NBA's MVP ladder, has his team sitting with the best record in the league and introduced his first signature shoe ... of a new era for the iconic brand, headlined ...