When you’re first starting a business, writing a mission statement may seem like a challenge, but it can be pretty simple. Your mission statement is a critical component of your business plan.

If you don't know where you're going, any road will get you there. That's why every company needs a mission statement, including yours. It defines who you ...

A mission statement is used by a company to explain its purpose for being in simple and concise terms. It's usually one sentence or a short paragraph that explains a company's culture, values, and ...

Here are some simple ways to make your mission statement more top of mind for employees in their everyday work. 1. Start at the top. Because you are a senior executive, ...

Typically, the participants define their mission statement just like the examples above. We want to be the leader and the best for everyone. Period. Over the years, I developed a simple response ...

A mission statement should state the purpose of what your business does and how you will do it. The statement should also be simple. An easy formula to remember when crafting this is the famous 5 ...

A mission statement, by definition, summarizes the values of a company and is the purpose of the business–the “why.” For many companies, it is a generic statement that gets lost in the weeds ...

Facebook’s mission statement seems simple: “Facebook’s mission is to give people the power to share and make the world more. By Gillian Reagan • 07/13/09 9:32pm.

Those mission statements identify their core values and create a common culture. Culture shapes character. ... It was a simple reminder, aimed at keeping kids identified with the family values.