Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

Trust in generative AI grows, study says bots make up 80% of internet traffic, brands highlight stunt performers at the Oscars.

With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

Social media is many things: news, art, expressions, relationships, etc. It's performative, yet personal, even if we don't ...

Six hours after a new restaurant in downtown Hartford, The Foundry, opened on Jan. 16, its tables were fully booked for the ...

Influencers use social media growth services to grow their presence in the digital world. One of the increasingly reliable resources for followers’ likes and views on several social media platforms is ...

Pharma brands that fail to evolve risk losing relevance in a world where patients demand more control, transparency, and ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social ...