By working with influencers who understand local cultures, Indian FMCG brands can introduce their products to new markets, ...

Bank of Guam has received eight MarCom Awards, an internationally recognized competition honoring excellence in marketing and communications. “These awards reflect the heart of what Bank of Guam ...

I’d like to thank the Academy, my agent and God. But mostly the Instagram algorithm,” said no one at this month’s Academy Awards. It’s possible that some winners may well be thinking it, though, as ...

“In general, an employer could fire an employee for just about anything, including criticizing the company on social media or ...

Digital marketing is evolving at a rapid pace, and businesses need to leverage the right tools to stay ahead of the ...

Liquid Death’s latest marketing stunt really holds water. Seriously. The beverage brand, likely known as much for its bonkers marketing as it is for its natural drinks in eco-friendly yet deceptively ...

DALLAS - PepsiCo has announced a deal to acquire Poppi, a Dallas-founded prebiotic soda brand known for its viral social ...

CreatorDB presents a guide that breaks down the cost for influencer marketing, which covers Instagram, YouTube, and TikTok influencer rates, and negotiation strategies to help you set the right price ...

From strategy to storytelling, brands put a lot of work and investment into influencer campaigns, which shouldn’t be ...

But if we can’t ban pharmaceutical ads, we can at least rein them in. Policymakers can play an integral role in addressing the manipulative advertising practices rampant in the industry, while still ...

Influencers use social media growth services to grow their presence in the digital world. One of the increasingly reliable resources for followers’ likes and views on several social media platforms is ...

Senior living operators can struggle to show how rewarding and fun community life can be with prospective residents. Social ...