Success in sales is not just about charisma or closing techniques—it's about understanding the psychology of your customers and guiding them through a structured process.

I've been writing successful direct mail, including sales letters, for many years. And I've learned that writing a letter is like building a house. You must go step by step and put every element in ...

The Tulsa World Media Co. is offering a free seminar Tuesday with John Lich on the latest digital techniques — from AI to ...