As a student, Donald Trump played high school football. As a business baron, he owned a team in an upstart rival to the NFL and then sued the established league. As president, he denigrated pros who ...

Not only will at least some fans at the Superdome see the Secret Service in action on Sunday—when President Trump is ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Let's be honest, they're the best part of the big game.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on Sunday. If they're fortunate, some of this year's ads might even crack the top-20 ...

Pepsi, Volkswagen, Verizon and other top advertisers have mastered the art of turning mere seconds into unforgettable moments ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

The Super Bowl LIX matchup is officially set: the Philadelphia Eagles will take on the Kansas City Chiefs in New Orleans on Sunday, February 9.