At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the ...

This week we look back at the first funnel week of the 2025 legislative session to see which bills are still alive — and which ones didn't make the cut.

The main drivers of growth in the fourth quarter were property tax, marketing, and utilities ... and improved our technology and added talent to our bench and really looked at how we're trying ...

As we mark Women's History Month 2025, TravelPulse is once again taking a moment to acknowledge the substantial contributions ...

In February 2017, for the first time in its long history, the Washington Post adopted an official slogan: “Democracy Dies in Darkness.” The motto was a little bit much. Pompous and self-important, it ...

While the advertising industry continues to see agencies cut staff, brands appear to be bolstering their in-house teams.

Restricting recruitment efforts to industry talent can significantly reduce the number of qualified candidates available. If ...

The traditional marketing funnel has been transformed by the creator economy, and yet the “Wild West” era of creator marketing is already over. Over the past decade, experimental social media ...

The integration represents a key component of Phenom’s broader strategy being unveiled at IAMPHENOM, centered on persona-driven AI agents tailored to specific industry talent marketing challenges.

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...