Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

WASHINGTON (AP) — As the fate of TikTok hangs in the balance, U.S. TikTok users are flocking to the Chinese social media app Xiaohongshu, also called RedNote – making it the top downloaded app ...

TikTok refugees are pouring to Xiaohongshu. Here’s what you need to know about the RedNote app Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that ...

Xiaohongshu can lead travelers off the beaten track, for better or for worse. In some cases, the daka spots on Xiaohongshu are ignored by or unknown to most local people and non-Chinese tourists.

Xiaohongshu was valued at $17 billion in a new funding round, with DST Global, Hillhouse, Boyu Capital, and Citic Capital joining as new investors The social e-commerce company’s 2023 revenue ...

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Xiaohongshu is stuffed with users’ reviews of the restaurant, with some posting photos with the chefs. One person declared: “Will keep going as long as it remains open. ...