AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The ‘Mad Men’ and 'The Walking Dead' platform is the latest Hollywood company to sign a pact with the generative AI firm.

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.