News

Mattel has named Niki Kazakos as vice president of global corporate communications. The toymaker and rapidly expanding ...
And there’s ‘Masters of the Universe,’ which is the complete antithesis of what ‘Barbie’ is. ‘Barbie’ was all about ...
Mac, Dee, Dennis, Charlie and Frank have all been reimagined as Fisher-Price "Little People" in a new 17-and-up toy set.
To launch its Barbie doll featuring T1D, Mattel chose the French karate champion, Alizée Agier, as ambassador. Agier won the ...
At long last, the Masters of the Universe Origins Snake Lair Playset is back as Mattel finally debuts their long-awaited crowdfund ...
The toy company saw its dolls category sales dropping 19% in the latest quarter, primarily due to fewer new Barbie launches.
Mattel Studios president Robbie Brenner unpacks her unifying vision for the studio's slate, including Hot Wheels, Masters of ...
Toy maker Mattel re-established its annual guidance, albeit at a lower level. “There is still the potential for global trade ...
Toymaker Mattel cut its annual forecast, reinstating it after two months, and posted a sharp drop in second-quarter revenue ...
A new Barbie with an insulin pump and CGM isn’t just a toy — she’s a symbol of visibility and a reminder to meet others with ...
The new line of fashion dolls features true-to-movie details from ‘Wicked: For Good’ and fans say they ‘are ready’ for the launch.