Intuit challenged itself to execute new name, image and likeness partnerships in real-time as up-and-coming stars emerged ...

A federal district judge this week advanced significant parts of quarterback Jaden Rashada’s fraud lawsuit against University ...

There is another member of the Sanders squad who is making a name, and she is doing it on the hardwood courts. Shelomi ...

Madness is April taxes. NCAA players earned millions in NIL. How do colleges like South Carolina University help ...

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in NIL deals. NIL deals provide student athletes with opportunities to ...

In the world of NIL deals, few athletes have made as much of an impact as Livvy Dunne. The LSU gymnastics star has once again ...

Texas Tech Red Raiders star JT Toppin decided to bypass the NBA Draft to return to college, amid a massive NIL deal.

It was supposed to be one of the biggest NIL deals in college football history—$13.85 million to lure top QB prospect Jaden Rashada to Florida. Now, that same ...

Arch Manning already holds one of the nation's highest collegiate athlete NIL valuations, and this week he increased that ...

Cooper Flagg is one of the biggest names in college basketball today. As a freshman at Duke University, he has quickly made a ...

Florida, where both Kai and Charlie attend high school, is a leading state in allowing high school athletes to participate in ...