Nike launches NIL collective with LSU athletes, extends partnership with program

The renowned footwear and apparel company announced Thursday that a new approach to partnering with college athletes is ...
Yahoo! Sports

How Texas Tech became a player in the NIL revolution behind lineman turned oil tycoon Cody Campbell

LUBBOCK - True feelings often get revealed in the digital town square. Texas Tech fans were apoplectic after a 41-27 loss to Colorado last November. The chairman of the Tech board of regents was so ...
Yardbarker

Texas Tech's Future in Recruiting with NIL, Revenue Sharing

The effects of the July 2025 new college revenue-sharing arrangement resulting from the NCAA House settlement have drastically altered Texas Tech's recruiting strategy and its NIL collectives. Here is ...

College Softball Trailblazer Named to Forbes 30 Under 30 List

At the age of 22, Nijaree Canady has accomplished more than her peers can say.  After two outstanding seasons at Stanford, ...
Hosted on MSN

How Texas Tech became a player in the NIL revolution behind Cody Campbell

LUBBOCK - True feelings often get revealed in the digital town square. Texas Tech fans were apoplectic after a 41-27 loss to Colorado last November. The chairman of the Tech board of regents was so ...