Ideal person profiles combine first-party data with relevant business IDs, giving comprehensive profiles that unite both ...

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates for giving personalized gifts.

Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news ...

Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels “The Office”—plus, why it was ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

Cultural staples come with perks, and spring break is no exception. Economically, it’s a powerhouse. March and April account ...

Hello, and welcome back to Agency Brief. This week, we have the exclusive on a new CEO for Trade School and 22Squared and a look at VaynerMedia's new relationship with JCPenney. Want to be included in ...

Standing outside DEI's frame gave Southwest Asian and North African creators a clear view of how to create true change.

Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning ...

What to know about moving from an agency to the brand side—and how it can boost your career.