Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

The NeuroErgonomics Conference 2026 brings together researchers and practitioners focused on understanding brain function in real-world environments. The conference centers on how neuroscience methods ...

Discover how to create an environment that promotes the feeling of home, through optimal brain function with our guide on designing spaces conducive to cognitive well-being. Learn the essential ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

One of the prevailing questions of human existence, is what is, and can you measure free will? When you concern yourself with the nature of human behavior on a philosophical level, then at some point ...

Discover objective insights into attention, emotion, and choice with scientifically validated neuromarketing tools – so you can design better products, ads, and experiences with confidence. With ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Cognitive workload refers to the mental effort and resources required to perform a specific task or activity. It is a measure of how demanding a particular cognitive task is on a person’s brain.

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...