Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app. The iPhone’s biggest competition is not ...

Stillstand ist Rückschritt: KMU bleiben nur zukunftsfähig mit einer Lernkultur, die Selbstlernen fördert, Wissen teilt und Mitarbeitende stärkt.

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

Rather than seek new knowledge, they bask in their own brilliance. Research shows that leaders rely on “obsolete knowledge they picked up in school, long-standing but never proven traditions, patterns ...

Platform business models create value by enabling direct interactions between groups. This overview covers their key characteristics, major types, benefits, risks, examples, and strategies for ...

Chinas ambitions to be a worldwide leading industrial nation by 2049. See what Made in China 2025 involves and why this is so important to understand. Even with a lot of internal discussions and ...

What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development. A brand is created from the perception of the ...

Explore the three data-driven management approaches – data-driven, insights-driven, and value-driven – that shape the future of decision-making. Discover the benefits, challenges, and how to integrate ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

AI refers to the creation of systems that are capable of performing tasks that normally require human intelligence. This includes speech recognition, decision making, visual perception and translation ...