This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Experte für digitale Resilienz, Datenschutz und strategische IT-Governance Christopher Schroer ist geschäftsführender Gesellschafter der firstbyte digital consulting gmbh. Seit über 20 Jahren ...

Data protection has always been more than just consent forms and directories. It is a promise to people that their data will be protected—even in times of crisis. The GDPR not only requires ...

This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk. By now, we all understand that AI is everywhere, and after the ...

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures. In an ...

End-to-end digitisation (E2E) describes the complete digitisation of all steps in administrative procedures within a public authority – for example, from the submission of an application to the ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

Explore the differences between trends, hypes, and fads and learn how to manage their impact on society, business, and culture and how to navigate this popularity life cycle. There is always something ...

Understand the different innovation types and how they can help your business grow. A must-read guide for strategic innovation. It could be argued that innovation is the lifeblood of any successful ...