The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses ...

One of Singapore’s most recognisable brands, Tiger Beer, came up with a catchy new brand positioning in late 2024 called ‘You ...

Live commerce is delivering thousands of hours of fully engaged, 100% leaned-in attention—and brands are barely noticing, ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one ...

A total of 215 entries have made the cut across 40 categories, spanning campaign, people, team, and agency accolades.

What's behind the current Studio Ghibli obsession? Here’s everything you need to know about the AI trend giving the world a ...

Excellent choice! This is exclusive Campaign content. Sign in or join our top subscription tier, The Knowledge, today.

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...

Created by The Elephant Room, which won the brief following a five-way pitch at the beginning of 2024, “All we need is now” ...