It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...
IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, ...
The playful announcement was revealed as part of Pocket FM’s April Fool’s Day campaign, adding a touch of humour to the day.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to ...
Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a ...
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...
The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...
Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...
Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...
Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds ...
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