Publisher ad supply collapsed up to 41% in Q2 as AI search choked the open Web — yet prices rose. Scarcity is no longer an ...

Recent research shows media quality itself matters, and ad value is moving to the brands that can prove that quality along ...

This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with ...

Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

While reach is one of the strongest predictors of subscription growth INMA sees in the data, traffic is becoming one of the least reliable ways to measure it. Where will the next subscribers come from ...

What are the warning signs a subscriber is going to churn? And how can publishers respond? Often, proactive measures are in place to engage users in the product and reinforce its value, but some ...

They frame the debate around capability and what AI can do, when the real question is about accountability and responsibility: What are the uniquely human obligations in an AI-enabled newsroom? Even ...

For years, digital subscription growth was viewed primarily as an audience problem. The assumption was straightforward: Grow the audience, and subscriptions and revenue would follow. Audience still ...

I recently moderated a conference session where the Future Newsrooms Study 2026 by FT Strategies and WAN-IFRA was presented. Reading the report is indeed a wake-up call for many editorial leaders.

Liesbet Brigou is head of brand Nieuwsblad for Nieuwsblad – Mediahuis nv in Antwerp, Antwerp, Belgium. She can be reached at [email protected].

If a durable position in users’ routines is the goal, the practical question is how to earn it. Academic research suggests you need to satisfy unmet needs and fit unclaimed moments of target audiences ...