At the e4m India Brand Conclave 2026, Skoda India’s Ashish Gupta shared how the brand is sharpening its marketing to stand ...

The company’s annual sales and marketing expenditure tops $1.16B as ad trends and tariffs influence its outlook ...

Ratanjankar, Senior VP at Reliance Retail, outlines how a customer-first approach and data-led personalization are transforming India’s diverse retail ecosystem ...

Forever New has appointed Shifali Singh as its new Country Director for India, placing her at the helm of one of the brand’s key global markets. The move signals a shift in leadership as the fashion ...

The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...

As per the dentsu-e4m Digital Advertising Report 2026, FMCG remained the top advertising category in 2025, but e-commerce stood out as the fastest-growing segment ...

India’s digital ad share may touch 70% by 2027, but lower pricing and performance-led spends limit value parity, experts say ...

Ad spending rose nearly 25% before the game, with 10-second TV spots costing Rs 30–40 lakh, compared with Rs 20–25 lakh during other World Cup matches ...

At Prayagraj’s Magh Mela, brands are leveraging heavy footfall with immersive on-ground activations, prominent signage and BTL campaigns ...

Tanushree Radhakrishnan has announced that she has joined Publicis Media, taking on the role of Global Media Lead, PGD. She shared the update in a recent LinkedIn post, conveying her excitement about ...

Toby Benjamin has taken on the role of Chief Media Officer at dentsu UK, signalling a significant leadership move within the ...

Sarah Barron has stepped into the position of Chief Commercial and Operating Officer at Domino's Pizza UK & Ireland. She ...