Pitch

Tira rolls out inclusive new campaign with Ahaan Panday on board

Tira, the omnichannel beauty destination from Reliance Retail, today unveiled its new brand campaign, ‘YOU. MORE THAN ANYTHING’, a cultural moment redefining beauty as personal, fluid, and reflective ...
Pitch

Colgate’s Gunjit Jain on transforming the brand into an oral care health tech powerhouse

At the e4m India Brand Conclave, Gunjit Jain of Colgate-Palmolive India highlighted the brand’s push into AI, digital commerce and a product-services loop ...
Pitch

'Relevance lies in building long-term brand equity, not riding short-term product cycles'

At IBC, Deepesh Ladiwal, Marketing Lead Consumer Business, ASUS India, explained how tech brands are shifting focus from hardware specs to crafting purpose-led narratives ...
Pitch

Reimagining the media mix in 2026 with scale, signals and service

At e4m India Brand Conclave 2026, leaders said digital drives decisions, but omnichannel success relies on a unified brand core ...