At Prayagraj’s Magh Mela, brands are leveraging heavy footfall with immersive on-ground activations, prominent signage and BTL campaigns ...

The projected 7.41% digital AdEx increase next year therefore conceals a redistribution dynamic. Additional funds will enter the ecosystem, but disproportionately toward performance-driven, ...

Ad spending rose nearly 25% before the game, with 10-second TV spots costing Rs 30–40 lakh, compared with Rs 20–25 lakh during other World Cup matches ...

Tanushree Radhakrishnan has announced that she has joined Publicis Media, taking on the role of Global Media Lead, PGD. She shared the update in a recent LinkedIn post, conveying her excitement about ...

The company’s annual sales and marketing expenditure tops $1.16B as ad trends and tariffs influence its outlook ...

Dentsu Group Inc. announced that Takeshi Sano will assume the role of Executive Officer, President, and Global CEO of dentsu following the company's 177th Ordinary General Meeting of Shareholders on ...

Abhinn Kumar has joined India TV as DGM – Strategy, announcing the move via a LinkedIn post. In this role, he will manage the legacy digital products and spearhead the growth of the VETO OTT platform, ...

Publicis Groupe has named Sean Palmer as its Chief Operational Transformation Officer – Global Clients, marking a significant leadership update at the international communications and marketing firm.

As per the dentsu e4m Digital Advertising Report 2026, digital now accounts for 64% of FMCG ad spends, rising from 53% in 2024, while television’s share has declined significantly to 29% from 40% ...

Toby Benjamin has taken on the role of Chief Media Officer at dentsu UK, signalling a significant leadership move within the ...

Sarah Barron has stepped into the position of Chief Commercial and Operating Officer at Domino's Pizza UK & Ireland. She ...

As per the dentsu-em Digital Advertising Report 2026, consumer durables increased their digital ad share from 32% in 2024 to 49% in 2025 ...