Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Denis Pirie, long term Codeline adviser for MRS and company secretary of CMR Group, died on 18th January at his home in ...

Television audience measurement body Barb has collaborated with media advisory firm MediaSense and AI data cloud business Snowflake for a cloud-based system for storing, processing and distributing ...

Young men and women are increasingly diverging in voting patterns, political views and along cultural lines, as research by ...

January saw the biggest fall in perceptions of retrospective business activity since the beginning of the pandemic, according ...