The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to ...

The actress and the brand stirred up controversy for their fall campaign, titled "Sydney Sweeney Has Great Jeans" ...

Donald Trump has given Sydney Sweeney’s viral American Eagle ads the thumbs-up after reports that the Euphoria actress is a ...

American Eagle stock surged more than 20% Monday after President Trump praised Sydney Sweeney's controversial ad campaign ...

The American Eagle-Sydney Sweeney “great jeans” controversy has given way to Wall Street euphoria — thanks to President ...

Trump added on Truth Social: “Sydney Sweeney, a registered Republican, has the HOTTEST ad out there. It’s for American Eagle, ...

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces ...

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and ...

A breakdown of the controversy behind Sydney Sweeney's recent collaboration with American Eagle for a jeans ad gone viral for ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

NEW YORK (AP) — U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign ...

The title of the ad provoked a flurry of online discourse. Reactions ran the gamut from glee to accusations that the ads ...