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Sports Business Journal1h

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Tennessee football announces apparel change for first time in a decade

Tennessee football will switch from Nike back to Adidas in 2026, marking its first apparel change in over a decade.

Looking back at Tennessee's history with Adidas from Smokey Grey to 1998 national title

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.
Chattanoogan.com4h

adidas, University Of Tennessee Announce 10-Year Partnership Effective For The 2026-27 Season

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...