Aug 9, 2024 · The Global Alliance for Responsible Media (GARM) was a voluntary cross-industry initiative created in 2019 to address digital safety. GARM was set up in the wake of the Christchurch New Zealand Mosque shootings during which the …

On 18 June 2019, WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aimed to improve digital safety and eliminate harmful online content. [6][7] This followed WFA's earlier call.

Aug 8, 2024 · The advertising trade group The World Federation of Advertisers told its members on Thursday that it was "discontinuing" activities for its Global Alliance for Responsible Media initiative...

Apr 13, 2021 · GARM is comprised of an advertiser centric community of global brands, media agencies, media owners and platforms, and industry bodies focused on effectively reducing the availability and...

Nov 26, 2019 · The Global Alliance for Responsible Media has partnered with the World Economic Forum to improve the safety of digital environments, addressing harmful and misleading media while protecting consumers and brands.

Jul 10, 2024 · The report on the Global Alliance for Responsible Media, or GARM, accuses the group of attempting to influence what content appears online by starving disfavored content, or even entire platforms, of advertising dollars needed to survive.

Jun 18, 2019 · 17 of the world’s leading advertisers announced the Global Alliance for Responsible Media, an unprecedented, global collaboration with agencies, media companies and platforms, and industry associations to rapidly improve digital safety.

Aug 8, 2024 · The World Federation of Advertisers (WFA) on Thursday dissolved the Global Alliance for Responsible Media (GARM), a cross-industry initiative to help companies navigate misinformation and harmful content online, Business Insider first reported.

The Global Alliance for Responsible Media (GARM), a voluntary cross-industry initiative established in 2019, has confirmed it’s discontinuing operations after being hit with an antitrust lawsuit by Elon Musk’s X platform over an alleged advertising boycott.

Aug 9, 2024 · The World Federation of Advertisers has confirmed that it’s discontinuing its Global Alliance for Responsible Media initiative. In a Friday statement , the advertising group said that recent allegations “unfortunately misconstrue (GARM’s) purpose and activities” — adding that this “caused a distraction and significantly drained its ...