Kawaii (Japanese: かわいい or 可愛い, [kawaiꜜi]; 'cute' or 'adorable') is a Japanese cultural phenomenon which emphasizes cuteness, childlike innocence, charm, and simplicity. Kawaii culture …

kawaii culture, Japanese cultural phenomenon that celebrates cuteness through embracing people, objects, and fictional characters that portray youthful innocence, charm, warmth, and playfulness.

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It’s an adjective used when people feel “it should be loved, it has charm” towards something, encompassing feelings like preciousness, loveliness, and deep appeal.

Kawaii (かわいい) is a Japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; qualities …

That’s why I created Kore Kawaii—a shop and community where kawaii lovers can express themselves without fear. After years of research, passion, and perseverance, I’ve built a space where you can …

May 5, 2023 · Kawaii can be heard on many TV shows and is spoken by old and young alike on most Japanese streets. As a Japanese cultural trend, this concept quickly evolved into a worldwide …

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Roughly translated as “cuteness,” kawaii is one of the most frequently used Japanese words. In a broader sense, it describes the culture of celebrating all things adorable and embracing fictional …