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MYTH ❌ Pushing creates urgency. TRUTH ✅ Reframing creates urgency. Pushing harder usually makes buyers freeze. Real urgency happens when the buyer reframes the cost of waiting versus the relief of moving forward — in their own mind. ✅ Try weaving these into your next call to spark urgency without pressure: 🔹 “If this problem keeps dragging on, how will it impact your results? … And if we solve it now, how would that change things for you?” 🔹 “If you keep on the current path, how will it affect
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