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WWDC 2019 Keynote — Apple
Apple WWDC 2019. One big week. Even bigger announcements. Announcing updates to iOS, watchOS, and macOS. And introducing iPadOS, the all-new Mac Pro and Pro Display XDR. New software and technologies. Hands-on labs. Technical and design focused sessions led by Apple engineers. Anything can happen at the Worldwide Developers Conference where ...
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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