New SickKids campaign puts 'fierce' new face on what it means to be sick
2:00
CBCPhilip Lee-Shanok
New SickKids campaign puts 'fierce' new face on what it means to be sick
A big and bold new campaign by the Hospital For Sick Children titled "VS" tries to redefine what it means to be sick, depicting hospital patients kicking, punching and battling down adversaries like cancer, liver failure and cystic fibrosis.
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